Straight out of a floppy disk era leadership course, meet Beth Wetzel, Vice President, Worldwide Creative Advertising, Warner Bros. Entertainment Inc. at Warner Bros. Entertainment, their idea of team bonding is forcing everyone into a 'fun' icebreaker at 8 AM. Currently turning metrics into mysticism. They don't just think outside the box — they schedule a 90-minute call to discuss the box's ROI.
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