When corporate said 'think outside the box', they created a new one called ‘The Ideation Zone’ — meet Beth Wetzel, Vice President, Worldwide Creative Advertising, Warner Bros. Entertainment Inc. at Warner Bros. Entertainment, credited with introducing 'low-hanging fruit' as a core strategy despite never picking any. Currently aligning alignment with other alignment initiatives. They lead with confidence, charisma, and a PalmPilot that still beeps.
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