Fernando Yunes
SVP and Country Lead for Mercado Livre Brasil @ Mercado Livre Brasil
Industry: Banking & Finance
- Advisory Board Member (Greentech) (May 2021 – Present)
- SVP and Country Lead for Mercado Livre Brasil (May 2020 – Present)
- CEO / President (Feb 2018 – May 2020)
- Vice President - National Sales & Trade, Direct Sales (eCommerce D2C) & Digital Transformation (Nov 2015 – Feb 2018)
- Board Member for Bblend - JV between Whirlpool & AMBEV (Nov 2014 – Apr 2017)
- Vice President of Direct Sales (eCommerce D2C), Ecohouse, Bblend, Digital & Customer Service (Sep 2013 – Nov 2015)
- Business Unit GM (Ecohouse, and created Bblend) and Head of Whirlpool’s Digital Transformatiom (Jun 2011 – Sep 2013)
- Marketing Director (Market Share, Customer, P&L and FCF responsibilities) (Jul 2009 – Jun 2011)
- Strategic Planning Director (reporting to Whirlpool’s Latin American CEO) (Mar 2008 – Jul 2009)
- Sr Manager (Apr 2006 – Mar 2008)
- Case Team Leader (Aug 2004 – Apr 2006)
- Consultant (Apr 2003 – Aug 2004)
- Business Development Specialist at Promon Ventures (Aug 2000 – Jul 2002)
- Business Analyst (Jan 1999 – Aug 2000)
The Sarcastimatic™ Bio
When corporate said 'think outside the box', they created a new one called ‘The Ideation Zone’ — meet Fernando Yunes, SVP and Country Lead for Mercado Livre Brasil at Mercado Livre Brasil, famous for using the word ‘synergy’ to describe why your project budget got cut. Currently moving at the speed of internal approval processes. If innovation had a spokesperson who’s never built anything, it’d be them.
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